Anime

How Gainax Pioneered Fanservice In Anime

How Gainax Pioneered Fanservice In Anime

That's when breasts started having their own lives.

We already talked about the importance (or inevitability) of fanservice in anime, but this time we're going to dive deeper into the history of this phenomenon.

The first anime to include hot scenes to pander to its audience without actually being hentai is Cutie Honey, with both manga and anime released in 1973. Originally it was a magical girl shoujo series, targeted at young girls, but the anime production didn't make it to a proper time slot, they had to be bumped to the later one, and they transformed the series from shoujo to shounen by adding a transformation sequence of the titular heroine that included her going fully nude in order to satisfy the new demographic. The show became very popular and even had a live-action adaptation, directed by Hideaki Anno, the author of Evangelion and one of the key figures in this whole fanservice thing.

Studio Gainax is widely known for the Evangelion franchise, but before Hideaki Anno decided to pour his dissatisfaction with his life and the world in general into this notorious work, he and his friends were creating short animations for the Daicon sci-fi conventions. And in Daicon III they decided to showcase a battle between a cute girl and Dart Vader. The thing is, they put the girl in a bunny suit to ponder to the audience of geeks.

After their success at Daicon this group of friends formed Studio Gainax, and Anno's directorial debut, Gunbuster, released in 1989, introduced the famous Gainaxing — the breasts jiggle physics. Gainax was very keen on using skimpy outfits for their female characters, or no outfits at all, and paid a lot of attention to how their breasts moved and defied gravity. The term "fanservice" itself was first used in another Gainax work — Otaku no Video, a parody movie released in 1991 talking about otaku culture and how Gainax was coined. The term probably was not invented by Gainax and was already used by people at conventions, on the streets, and in private talks, but Gainax's work was the first one to use it in the media.

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After that, the term started to spread, and even in the original run of Neon Genesis Evangelion characters often promised more fanservice in the future episodes when they were voicing over the previews.

Now you know that the critically acclaimed show that dives deep into topics of depression, trauma, and the specifics of how the human brain works was created by the people who invented breast physics and popularized the term "fanservice". Makes you respect them even more, right?

That's when breasts started having their own lives.

We already talked about the importance (or inevitability) of fanservice in anime, but this time we're going to dive deeper into the history of this phenomenon.

The first anime to include hot scenes to pander to its audience without actually being hentai is Cutie Honey, with both manga and anime released in 1973. Originally it was a magical girl shoujo series, targeted at young girls, but the anime production didn't make it to a proper time slot, they had to be bumped to the later one, and they transformed the series from shoujo to shounen by adding a transformation sequence of the titular heroine that included her going fully nude in order to satisfy the new demographic. The show became very popular and even had a live-action adaptation, directed by Hideaki Anno, the author of Evangelion and one of the key figures in this whole fanservice thing.

Studio Gainax is widely known for the Evangelion franchise, but before Hideaki Anno decided to pour his dissatisfaction with his life and the world in general into this notorious work, he and his friends were creating short animations for the Daicon sci-fi conventions. And in Daicon III they decided to showcase a battle between a cute girl and Dart Vader. The thing is, they put the girl in a bunny suit to ponder to the audience of geeks.

After their success at Daicon this group of friends formed Studio Gainax, and Anno's directorial debut, Gunbuster, released in 1989, introduced the famous Gainaxing — the breasts jiggle physics. Gainax was very keen on using skimpy outfits for their female characters, or no outfits at all, and paid a lot of attention to how their breasts moved and defied gravity. The term "fanservice" itself was first used in another Gainax work — Otaku no Video, a parody movie released in 1991 talking about otaku culture and how Gainax was coined. The term probably was not invented by Gainax and was already used by people at conventions, on the streets, and in private talks, but Gainax's work was the first one to use it in the media.

How Gainax Pioneered Fanservice In Anime - image 1

After that, the term started to spread, and even in the original run of Neon Genesis Evangelion characters often promised more fanservice in the future episodes when they were voicing over the previews.

Now you know that the critically acclaimed show that dives deep into topics of depression, trauma, and the specifics of how the human brain works was created by the people who invented breast physics and popularized the term "fanservice". Makes you respect them even more, right?