Usually, slice-of-life stories set in the office don't delve into the details of the work environment.
My New Boss Is Goofy, however, shows the specifics of working at the ad agency, and that makes the characters more three-dimensional.
The workspace influences character development and shows their journey, adding a layer of realism to the story.
When you see stories depicting the daily lives of office workers, you usually have no idea what exactly they do at work. Usually, it's something vague, like they're "working on a proposal", "compiling a report", "adding and correcting some data", "getting documents ready for printing", or something like that. It makes you feel like the authors of the story themselves have no idea what people actually do in the offices, and didn't do their research to give their characters a bit more depth. It seems like they just wanted to draw some suits and whine about overtime.
And this aspect — among others — is what makes the new anime My New Boss Is Goofy (Atarashii Joushi wa Do Tennen) so special: you know what these people do at work.
They get a job!
They're not just regular boys in suits who get into borderline romantic shenanigans with each other: they all work for an advertising agency called Minette, and they do some actual advertising work. They are shown researching the projects that they'll be taking on, they are shown expressing their strengths and fears, exploring themselves as they try to get the best results working with specific clients.
The story follows Kentaro Momose, who changed his jobs trying to escape the power harassment that he endured from his boss. His new workplace, Minette, is also an advertising agency, and as the story unfolds, you can see how the projects that the company has been working on affect its characters.
For example, Momose decided to work for this company after seeing a very uplifting ad they made. The business trips the characters take have reasoning behind them — onsen is not just an excuse to show off shirtless boys, theme parks and amusement parks have deeper meanings that help us learn a little bit more about characters, and build more lore around them, their motivations and doubts.
Work can be healing
Sure, it's sugar-coated with a bit of queerbaiting and lathered in the general wholesomeness of the show, but this attention to detail, to the specifics of their work environment and the projects they deal with makes it feel more realistic. As Momose recovers from his traumatic experience at his previous job with the help of his coworkers, he grows more confident, he gets ready to tackle the tasks he previously wouldn't even dare to think of — and his journey is shown not only through the snippets of his daily interactions with his overwhelmingly airheaded boss, but also through his work.
That's what makes this show much more realistic and relatable, despite the general cuteness.
They're not just your regular salary men.
Summary:
Usually, slice-of-life stories set in the office don't delve into the details of the work environment.
My New Boss Is Goofy, however, shows the specifics of working at the ad agency, and that makes the characters more three-dimensional.
The workspace influences character development and shows their journey, adding a layer of realism to the story.
When you see stories depicting the daily lives of office workers, you usually have no idea what exactly they do at work. Usually, it's something vague, like they're "working on a proposal", "compiling a report", "adding and correcting some data", "getting documents ready for printing", or something like that. It makes you feel like the authors of the story themselves have no idea what people actually do in the offices, and didn't do their research to give their characters a bit more depth. It seems like they just wanted to draw some suits and whine about overtime.
And this aspect — among others — is what makes the new anime My New Boss Is Goofy (Atarashii Joushi wa Do Tennen) so special: you know what these people do at work.
They get a job!
They're not just regular boys in suits who get into borderline romantic shenanigans with each other: they all work for an advertising agency called Minette, and they do some actual advertising work. They are shown researching the projects that they'll be taking on, they are shown expressing their strengths and fears, exploring themselves as they try to get the best results working with specific clients.
The story follows Kentaro Momose, who changed his jobs trying to escape the power harassment that he endured from his boss. His new workplace, Minette, is also an advertising agency, and as the story unfolds, you can see how the projects that the company has been working on affect its characters.
For example, Momose decided to work for this company after seeing a very uplifting ad they made. The business trips the characters take have reasoning behind them — onsen is not just an excuse to show off shirtless boys, theme parks and amusement parks have deeper meanings that help us learn a little bit more about characters, and build more lore around them, their motivations and doubts.
Work can be healing
Sure, it's sugar-coated with a bit of queerbaiting and lathered in the general wholesomeness of the show, but this attention to detail, to the specifics of their work environment and the projects they deal with makes it feel more realistic. As Momose recovers from his traumatic experience at his previous job with the help of his coworkers, he grows more confident, he gets ready to tackle the tasks he previously wouldn't even dare to think of — and his journey is shown not only through the snippets of his daily interactions with his overwhelmingly airheaded boss, but also through his work.
That's what makes this show much more realistic and relatable, despite the general cuteness.
